Back to school. Bids and quotes. Blank and general. Business cards. Business plans. College tools. Family activities. Fax covers. Financial management. Food and nutrition. Agency Management Framework. Your Problem You need to organize and communicate your public relations activities and events. Our Solution We created the Public Relations Calendar to track public relation activities, timing, type of communication and channel through which you should emit it.
The communications you could prepare that are included in the version of this template are: Press Release Press Conference Story Speaking Events Sponsorship Other Anything that represents valid news is appropriate.
Contact Us. Total Members , New Last Week A marketer, your best friend, or complete stranger who bought your product or service and offers an honest opinion? Good or bad—what customers say matters.
Do you see your social media performance going down recently? Marketing Institute Podcast guides books tools Need a marketing calendar?
Being more visible enhances your credibility and reputation. It helps you put the systems in place so that you can create PR opportunities without always relying on your own news or ideas to get noticed. Set up an excel spreadsheet. You could use Word or another such programme but I find excel works well for me in being able to change things around and link things together more visually. Your activities will be listed in one column below each other. The months of the year will head the columns from left to right.
Have a look at this slideshare below to get an idea — slide 3 gves you the visual representation. It gives you the top level for starting a PR calendar — for each category descriptor you will then put in more detail for activity.
For example, the press releases you plan to do, specific events etc. But, here are some ideas to get you started for the types of activities to consider and include. By planning out your activities in this way you can support strands of activity with others. For example, post a blog tied to a theme that is in line with a guest blog or feature article, take a relevant seasonal theme and build that in to approaches to journalists with ideas as well as to your own social media and blogging calendar.
Putting the calendar together runs alongside doing some research for each element — to find the right opportunities and also to identify specific contacts to approach.
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